The Scientific Marketer

On control groups, lift, direct marketing and analytics . . . mainly

23 February 2007

Response Model

Our customer wine tasting evening was a great success. 348 people came. Now I’d like you to build me a response model. Sure. Who kept the invitations you collected at the door? Oh, we threw them away . . . Is that a problem? (Why me?)

Labels: cartoon, measurement, modelling, response

posted by njr at 16:55 PERMALINK

Previous Posts

The Fundamental Campaign Segmentation
Response
The Last Seduction
The Deceptive Simplicity of Scorecards
Creating Passionate Users
The Many Parents of Success
Clustering Considered Harmful: Outline
Rejection
It Takes a Computer . . .
Customer Alienation Systems

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