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23 February 2012

Google, Search History, Personalization and Bubbling

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If you use Google and are worried by either the amount of data it captures about you, the amount of personalization it does or its consolid...
26 November 2011

Microsoft, iPads and the Innovator's Dilemma

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This article was motivated by listening to Episode 44 of Hypercritical , the episode of John Siracusa ‘s weekly podcast that focused on t...
19 May 2011

The Queen's Hall of Shame

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[NOTE: I'm very happy that Andy Catlin, the Marketing Manager at the Queen's Hall, has taken time to respond to this post in the c...
29 March 2011

New Uplift Modelling Theory Paper Available

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There is a new paper available for download discussing the theory of uplift modelling. It is available here . This paper, for the first ...
11 February 2011

1 + 1 = 2? Nokia and Microsoft Better Hope Not

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There's a lot of topical interest in the decision by Nokia and Microsoft to form a partnership around Windows Phone 7. From a UK per...
08 February 2011

Demand Generation: the Salad Shooter (Bloom County)

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Back in the day (a mere 22 years ago, it seems) The Guardian ran the "holy trinity" of cartoon strips daily—"If...", by...
01 February 2011

How to Lose a Customer (Part 1)

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Regular readers of this blog will know that the primary focus of The Scientific Marketer is customer analysis as it pertains to marketing. ...
27 January 2011

Hypertargeting and Augmented Reality

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I ran across this video a few years ago, and hadn't thought about it much since. It's a sort of Brazil meets How to Get Ahead i...
16 January 2011

If calling a person were like calling a company . . .

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If you can't see the film, try visiting http://www.xtranormal.com/watch/8269827
14 January 2011

Things Real People don't Say About Advertising

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Things Real People don't Say About Advertising is great.
10 January 2011

If books were like e-books

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22 December 2010

Coupon Code (from xkcd)

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The always excellent xkcd has turned his attention to couple codes, allowing the Scientific Marketer to run its first guest entry. Hat...
20 December 2010

Cross-post: del.icio.us, the Social Web and FluidDB

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I generally try to keep my various interests segregated into different blogs. But I think a cross-post is worthwhile in this case. Apologie...
15 September 2010

Quickly and Easily

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13 September 2010

Cartoon Index

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Quickly and Easily Volumes (15 September 2010) Exceptionally High Call Volumes (13 September 2010) 371% (14 August 2010) Te...

Exceptionally High Call Volumes

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Uplift Talk, Predictive Analytics World

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I'll be speaking about Uplift Modelling at Predictive Analytics World in London on 15th November. The talk abstract is here .
14 August 2010

371%

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07 June 2010

Teasers

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How can someone who writes a blog with the title The Scientific Marketer possibly argue against companies doing everything possible t...
19 May 2010

The First Cameron Cabinet (Annotated; Final; Venn)

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The Guardian's datablog published a breakdown of the cabinet , which has now been updated to include all 29 members and attendees. The ...